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Real projects from people who build alone, with the story behind each one: why they made it, what it cost, what they used, and whether it is still running.

SEO and AI visibility

A build nobody can find is a hobby. Getting seen now has two halves, and most people only do the first.

Half one: classic search

Title, meta description, a real heading structure, schema, and internal links that a crawler can actually walk. The unglamorous basics still decide whether Google indexes you. Our programmatic SEO guide covers doing this at scale without publishing thin pages that sink the whole site.

Half two: AI visibility

More people ask ChatGPT, Claude, Perplexity and Google's AI Overviews than skim ten blue links. Being quotable by a model is its own discipline: clear claims a model can lift, real authorship and E-E-A-T signals, and content structured so a passage answers the question on its own. This is where a plain directory loses and a build with a documented story wins.

The method we use

Everything here is checked against E-E-A-T as the truthstick, and against a claims register so stale advice never reaches a page. It is the same engine we run across our own sites, pointed at helping your build get found rather than at gaming a ranking.

Go deep

  • Choosing a domain for a side projectWhich TLD, what a .co.uk actually costs you in search, and why the availability checkers lie.
  • Programmatic SEO for side projectsGenerating thousands of pages is the easy part and the part that gets you ignored. How to decide what deserves a page, and what to put on it.
  • The launch checklistEverything to do before you tell anyone, in the order that stops you doing it twice. Includes the UK bits nobody else mentions.